IAML (UK & Irl) conference 2016 – part 2

Here is part two of my write up of the recent IAML (UK & Irl) conference. For part one click here. I will just quickly mention the two fantastic visits to Royal Northern College of Music and Manchester Central Library and its Henry Watson Music Library. I really enjoyed both visits, especially the recital by two RNCM tutors including a truly astounding Delius violin sonata (manuscript held in the RNCM Library). If you’re in Manchester, definitely visit the magnificent Central library – it was stunning! And teeming with people which was great. The music library was a dynamic place, with people practicing (out loud!) on the electric pianos. They also have a cool little performance space where there are open jamming sessions in term time.

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Credit: ‘Manchester Central Library, March 2010’ by Ricardo (Wikipedia CC BY 2.0).

  • Heather Roberts (RNCM Archivist) – ‘What makes you special: Archives and outreach’

Heather started off with the quip: ‘uniqueness and authenticity are currency’, meaning people are interested in unique and authentic content, i.e. archives and special collections. She talked about supply and demand in regard to their collaborative efforts with e.g. Digital Women’s Archive North (DWAN). RNCM had the supply of archive material and DWAN had the demand and provided a platform to promote their collection. ‘Stories’ was another buzz word and Heather talked about collaborators being the gateway between your stories and the wider community. Her top tips were: think about stories in your collections not just music, and to be open to other people wanting to use your collections for various reasons (not just musical ones!).

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  • Caroline Boyd (Copyright Hub) – ‘Developments in Copyright’

The Copyright Hub is a new organisation jointly funded by the government and industry that aims to make copyright workable in the digital age by seamlessly linking people who want to use copyrighted material with the rights holders. She talked mainly about their browser plug in that uses rights holders’ metadata to connect users with copyright information and license options for the media/information. She said anyone can upload their metadata and make copyright content available in this way.

  • Stewart Parson – ‘Get it loud in libraries’

Stewart formerly of Lancashire Libraries started Get it loud in libraries when he was made redundant from his library job. The idea is to utilize libraries’ spaces for programmes, workshops and gigs. Their target audience is young people in Lancashire and they bring pop artists off the beaten track to rural areas for gigs. Responding to a question about whether their gigs boost library use/participation from this age group, he didn’t have any evidence for this but said the gigs generate good buzz and publicity for the library. An unrelated example of this from the conference was the weekly term time jamming sessions run by music student volunteers at the Henry Watson Music Library, which apparently are very successful.

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IAML (UK & Irl) conference 2016 – part 1

Last month I attended what I can barely believe was my FIFTH music library conference with IAML (UK & Irl)! A short trip across the Pennines in Manchester this year, I had a great time and seem to get more jobs to do every year with my Music Libraries Trust hat on and this year I also led a ‘quick-fire’ session on professional networking. To keep the post from getting too unwieldy, I’ve split it into two. This one is on the excellent marketing session titled ‘Effective Library Marketing and Methods of Demonstrating Value.’

Neil MacInnes (Manchester Libraries) gave a talk on the marketing strategy of Manchester’s library service. We all know about their capital investment programme having seen the beautiful Manchester Central Library, but Neil said they are still actively trying to improve the service and promote what he termed their ‘universal offer.’ He made the crucial point that even though public libraries are a statutory service, it is still a ‘service of choice’ and so needs promoting to and uptake by the community.

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Pretty! Image credit: ‘Branding’ by EdgeThreeSixty TM http://www.edgethreesixty.co.uk Flickr CC license.

Neil shared their six step marketing plan: 1) Brand – for a large public library system with many branches like Manchester, consistency was key. 2) Signage – with the introduction of self service, it became even more important to have clear, concise instructional signage. Neil also emphasised having positive messages rather than loads of signs with all the things you’re not allowed to do. 3) Customer segmentation and targeting (here’s where it got a bit jargon heavy!) – they researched community trigger points, i.e. what triggers people to start using the library in Manchester, for example starting studies or having children. They also plotted heat maps of who lives where and how various age groups are concentrated around the city. All of this information then helped to inform library services. 4) Promotion, programmes and channels – this aspect of the marketing plan included running events, collaboration with local partners and wider city-wide events (e.g. Manchester Jazz Festival), and promoting the library via social media. 5) Online presence and customer journey – this involved revamping their website along usability/user experience lines, basically making it easier to do things online. 6) Review of experience, feedback and data – probably everyone does a bit of this, whether a user survey or informal chat at the counter to get feedback. Neil mentioned a survey project where they got teens to survey their peers in the library, which seemed to be an effective approach. My final impression was that even though this was quite an elaborate, multi-pronged and formal marketing plan for a very large, urban library system, there were points in each step that any library could take on board.

 

Next Penny Hicks (University of Manchester Library) shared on the topic of marketing campaigns that work and aren’t scary! She gave a bit of a marketing crash course and said marketing in a library context is about connecting with customers: finding out and supplying what they need, when they need it and supporting their work in a relevant, timely manner with appropriate training. Their marketing methodology follows this step by step process: robust research, identifying areas to change/innovate, remaining grounded in an understanding of the offer, identifying what success would look like, implementation, and evaluation. Simple, right??

She went on to give an example form Manchester University that helped flesh this out. They decided to ‘measure changes in perception’, and if I remember correctly, this is to do with figuring out if there is a gap in what library staff think students think about the library, and what students actually think about the library and whether this has changed since the last time they looked at this area. So they proceeded to do some customer journey mapping, and actually followed students around the library with a video camera as the student attempted to complete a task, such as finding a book. It turns out this simple task was far from easy, requiring much wandering around and repeatedly going back to ask directions from staff. The research prompted a painful realisation that the library needed to get back to the ‘core business,’ i.e. back to the basics of providing information that is accessible and well organised. The research resulted in changes to for example signage and more visible library staff wearing T-shirts that said “Ask me.”

Finally there was a Q&A with the panel. Neil responded to a question about promoting library services and said they’d done a campaign called ‘Meet the neighbours’, basically getting staff out of the library into the community. This was done through pop-up libraries on the high street and in businesses.

Another question about getting user feedback and survey fatigue prompted the panel to talk about strategies such as student ambassadors who can both give feedback and recruit their peers. Timing of a survey is important, e.g. don’t clash with the NSS. Penny mentioned the valuable qualitative feedback they’ve gotten from researcher groups.

So that’s your crash course in library marketing! Part 2 of the conference coming soon.

IAML (UK & Irl) conference ’15 – short post

Two weekends ago I attended the IAML (UK & Irl) annual study weekend, which you may recall me plugging in my previous post about music libraries. I went to represent Leeds College of Music and the Music Libraries Trust. I also had more jobs to do this year, namely reading reports for the College and MLT and also meeting all the MLT bursary winners, of whom there were 10!

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New Library of Birmingham

It was another great weekend with highlights including a tour of the new Library of Birmingham, updates on other new libraries (Birmingham University, The Hive, Manchester Central Library) and thinking about digital technologies – the impacts, opportunities and various projects. I will blog more in depth at some point but in the meantime you can read two posts I’ve done for the IAML (UK & Irl) blog and a multitude of others by various contributors!

Blog 1 on the Academic Music Librarians seminar

Blog 2 on the ‘New Libraries – what can we learn?’ sessions

Quick Update – January 2015

Happy New Year and thanks for reading! It’s been a busy few months since my last post. I had family visiting over Christmas, a concert with Leeds Baroque and coursework for my two library school modules to complete before the holidays.

I also feel like I’ve been signing a lot of petitions lately. Library of Birmingham, Barnet Libraries and others are facing cuts. While I acknowledge that we are living in difficult times due to the ‘current economic climate’ and I know budgets have to be cut, it’s still a shame to hear of important services getting the axe. Especially ones that do so much for literacy and access to information.

I’ve also been working on promoting the Music Libraries Trust bursary scheme for the upcoming IAML (UK & Irl) conference in April at Aston University, Birmingham. If you are interested in this opportunity, please visit http://www.musiclibrariestrust.org to learn more.

In the next few weeks, I will be blogging about my new job, my old job and what I’m learning so far on my librarianship course.

IAML UK-Irl Annual Study Weekend 2014

A blow by blow account of last weekend when I attended the International Association of Music Libraries (UK & Ireland branch) Annual Study Weekend in Fitzwilliam College, Cambridge.

Gardens, Fitzwilliam College Cambridge

I found my third ASW equally as rewarding as the previous two and am grateful once again to the Music Libraries Trust for enabling me to attend. This year I attended the Academic Music Librarian Seminar on Friday afternoon since it was relevant to my work in a school library. Though the session was aimed at the conservatoire and HE sectors, it was still pertinent and interesting. Karen McAulay (Royal Conservatoire of Scotland) gave a talk about a short course she is taking called ‘The Teaching Artist’. This was enlightening on many levels and everyone enjoyed learning the latest education buzzwords like ‘backwash’ and ‘scaffolding’. I hope to have a look at the books she mentioned as I am currently embarking on designing some information literacy skills training at school. Emma Greenwood (Trinity Laban) shared about using special collections to support research. As a historical performance nerd, this made total sense to me but it seems that getting non-HiP lecturers to utilise library resources is more difficult. This thread was picked up in other talks and during the round table discussion. Conservatoire librarians highlighted the difficulty with instrumental tutors who are part time and less available and think library resources are the same as they were 20 years ago when they were studying. Geoff Thomason’s (RNCM) presentation was another useful one and I will definitely try to incorporate some of his research skills teaching methods into my work such as splitting students into three groups, each of whom uses only a certain resource type to answer a research question.

The ASW proper started off with a lovely reception and the exhibitor’s presentations. I managed to win a freebie (guitar pick) from Rock’s Back Pages which will be useful at school! I enjoyed Barbara Dobbs Mackenzie’s (IAML president) report on RILM and the new search options within EBSCO. The first presentation concerned music hubs and was given by Matthew Gunn (Cambrideshire Music Hub). This was very informative and built on what we heard about the hubs last year. I plan to see what my own local music hub is up to now, particularly whether they link with schools. The evening recital by Francis Knights of music from the Fitzwilliam Virginal Book was the perfect end to the day.

Reading Room, University Library Cambridge

University Library, Cambridge

University Library, Cambridge

Saturday started with visits to various libraries in Cambridge. I toured the University Library. ‘Fortress’ was the first word that struck me to describe it but, inside it is actually quite warm, inviting and wood panelled, with a distinctive art deco charm.  We toured the closed access areas and various reading rooms. Their approach to space as a legal deposit library was certainly innovative: a ground floor courtyard was moved up one floor, plants and all, to allow for more storage space. Of course now I am thinking why didn’t I ask what was in the tower?? (see picture) Upon returning to college, we had a few sessions before lunch. Though I’m no pop music scholar, I always like to see what Academic Charts Online can do as demonstrated by Roger Press (Academic Rights Press) in his R&I session. Richard Chesser and Andrea Patterson (British Library) gave a whistle-stop tour of what’s happening with digital music at the BL. This was cutting edge stuff and included digitisation projects with Gale Cengage and the letters of Vaughan Williams. Various prizes were awarded on Saturday and this was a great moment to recognize excellent music services, music dissertations and music scholarship, which winners can then bring back to their home institutions to demonstrate what a fantastic job they are doing. Susi Woodhouse (Consultant) gave another delightful musicological talk on the Black Bear Music Club which was active in Cambridge in the late eighteenth to early nineteenth centuries. This talk ended with a group sing of one of the glees the club performed—and I think Susi was very pleased with our can-do attitude! Next was a new type of session that the conference committee dreamed up called ‘Quick-Fire Rounds’. I went to sessions by Graham Muncy (Vaughan Williams Society) on forging partnerships with music societies, Karen McAulay on social media and Helen Mason (Trinity Laban) on learner development/user education. These were all useful and informative, but very quick! Ideas I gained were using Diigo for storing and sharing online bookmarks and doing a treasure hunt type game (with chocolate!) to teach users where to find things in the library. Wrapping up Saturday was a presentation by staff from the National Jazz Archive that highlighted their collection not only as a treasure trove of jazz history, but also as a history of twentieth-century society and culture through the eyes of jazz.

Sunday began with a third R&I session. Rupert Ridgewell (British Library) gave us a sneak peak of the new Cecilia and Concert Programmes Project websites and we heard the latest from Library of Birmingham music library staff. Ros Edwards (Henry Watson Music Library) gave a fascinating presentation on Henry Watson, the man and his collection, and also about their new digs in the refurbished Manchester Central Library. Claire Kidwell (Trinity Laban) presented the latest copyright reforms—in understandable English—that were relevant to music librarians. Rachel Cowgill (Cardiff University) talked about her research into music clubs in World War I London, particularly one called Ciro’s near Trafalgar Square. Finally we heard about fundraising and grant writing from two successful grant writers, Ruth Walters (Westminster Music Library) and Ruth Curries (Royal Philharmonic Orchestra). Their collaborative project in currently underway and is centred on WWI composers and music.

Other highlights of this year for me were seeing old and new faces. It was great catching up with people I’d met at previous ASWs. Similarly I enjoyed getting to know the first timers. The setting was also very special. The Fitzwilliam College gardens were stunning and being in such a picturesque, musically-rich city like Cambridge was a real treat. Thank you again to the Music Libraries Trust for supporting my attendance and to the IAML (UK & Irl) conference committee for organising another brilliant weekend.

Parterre Garden, Fitzwilliam College, Cambridge